AboutThe journey, the thinking behind FeiShe, and why understanding comes first.

Deeper understanding
for a more resilient tomorrow.

蔡竹飛 - Jarmo van Rooij · FeiShe Technology Consulting 飛蛇科技顧問 was founded in Taipei in 2026 around one belief: good technical solutions begin with genuine understanding — of the problem, the data, the system, and the people within it.

From a personal search for roots to a technical practice for complex decisions.

01My story

Portrait of 蔡竹飛 - Jarmo van Rooij
蔡竹飛 - Jarmo van Rooij · FeiShe Technology Consulting 飛蛇科技顧問Founder · Taipei

I was born in Taiwan and adopted to the Netherlands at the age of two. Curiosity about my roots kept bringing me back, until I decided to move to Taipei permanently, learn Mandarin, and build my future here.

Coming back taught me how strongly context shapes understanding — and why it matters to know where a problem comes from before deciding how to solve it.

What drives me most is helping others. I did voluntary work in secondary school in the Netherlands, and I have been volunteering in Taiwan for more than a year. Along the way I realised that mathematics could be another way to help: first the people around me, and now small and mid-sized businesses that want to understand their operations, explore uncertainty and make better decisions.

Understand first. Build second.

Born inTaiwan
Raised inthe Netherlands
StudiedMathematical Engineering
Four years atASML
Based inTaipei

02Background

I studied Mathematical Engineering in the Netherlands and spent four years at ASML, working on prototype systems for advanced lithography. Mathematics taught me structured reasoning; high-tech engineering taught me to value precision, collaboration, careful validation, and continuous improvement.

It also taught me the principle at the centre of FeiShe: good technical work is not about the most complicated solution — it is about understanding the problem well enough to choose the right approach.

And I have always wanted to know what lies underneath: not only what happens, but why — and what changes when one part moves.

03How I work

FeiShe brings together three disciplines, because they answer different parts of the same decision: Data Science learns from evidence, Operations Research structures the choices, and Simulation tests them when conditions change.

They are not a checklist: the problem determines the method. Sometimes the most valuable outcome is simply a clearer definition of the problem.

Good analysis starts with the decision

  1. What is really being decided?
  2. Which constraints matter?
  3. What does the data show?
  4. Where does uncertainty enter?
  5. Does the analysis help someone understand and act?

A model should clarify human judgment, not pretend to eliminate it.

Organizations are people, with knowledge that rarely appears in a dataset. Good analysis respects that knowledge — and a sophisticated solution is still the wrong one if it does not fit the people who use it.

04FeiShe today

FeiShe is a deliberately small, founder-led practice. You work directly with me, which keeps problem definition, analysis, and delivery closely connected.

Although I am based in Taipei, I work with businesses anywhere in the world, remotely or on site. I work fluently in English and Dutch, and my Mandarin grows every day.

The work is technical. The responsibility is personal.

The aim is not to build the largest consultancy, but a practice that is thoughtful, technically serious, personally accountable and genuinely useful.

The most rewarding moment is not when an algorithm produces an answer, but when the structure of a problem becomes visible: a pattern suddenly makes sense, a trade-off appears, or a simulation reveals a consequence before it happens.

Understand deeply. Model carefully. Decide thoughtfully.

With care and perseverance,蔡竹飛 - Jarmo van Rooij · FeiShe Technology Consulting 飛蛇科技顧問 · Founder · Taipei